Organizational Change Need Not Be Drastic
100 yards (~91 metres) was a highly significant distance in 1903. That was the year when the Wright Brothers took...
How a Story Inspired Change in the Cycling
Stories allow us to learn from the experiences of others and that helps us shape and strengthen our opinions. For...
Listening as a Leader. Why it’s important?
Being open to feedback and listening for input from all sources can benefit leaders immensely. True leaders are open to...
How Stories Help Learning in Stressful Situations
Stories have been a powerful vehicle to transfer knowledge to others. From a young age, we are taught life lessons,...
Instilling a Culture of Curiosity through Storytelling
At just the age of 15, Sir CV Raman had completed his BA degree and won gold medals in English...
Storytelling Wisdom from Pixar
Pixar Animation Studios' latest animated film, Lightyear, a spin-off of the Toy Story series, will be released this week. The...
How individual values build up the company culture
Top management typically establishes organisational values. These values are intended to guide people's actions when carrying out company activities. However,...
How the founder’s story guides Starbucks
Almost every company's history includes a story about "how it all started." The origin story of the company reveals the...
Great leaders are also the best guides
It's natural to imagine a leader as someone who is in the spotlight - someone who is seen and heard....
Bring back the ‘human’ element into meetings
Let’s talk about meetings. They love sitting in your calendar, don't they? They come in different variants and decide how...
Storytelling in Employee Induction and Onboarding
IT powerhouses such as TCS and Infosys are reporting lower-than-expected profits in Q4 2022 as they invest more in hiring...
How Storytelling Helps in Managing Conflict
People have different perspectives of the world, and disagreements are natural. Conflicts are commonplace in the workplace. Conflicts arise as...
So, What’s Brand Core Story?
Take a look at some examples of business communication, both internal and external to the company. And you can find...
Leadership Guided by Core Values
In 2005, a student hacked into the website that many business schools use to manage student applications. He then published...
Project Risk Management: Inspiration from Golden Gate Bridge
Joseph B. Strauss was the Chief Engineer of the Golden Gate Bridge. He led the construction of the Bridge, working...
How Storytelling Enables Team Collaboration
Matt Sakaguchi, a manager at Google, took his team out on an offsite retreat. His objective - to test out...
Why Storytelling for Knowledge Transfer and Learning
In the 1980s, Xerox was looking for ways to boost the productivity of its field service staff. Anthropologist Julian Orr...
Pivoting in leadership can be a game-changer
Audrey Hepburn was an iconic movie star who rose to stardom in the 1950s. For her performance in Roman Holiday...
Signs that show your brand core story needs
Every company formulates strategies to operate the business. These strategies help run their product, marketing, sales and delivery activities. In...
HR is also responsible for brand building. But
Patagonia, the outdoor wear company, thinks that all employees must believe in the products they sell to customers. Since its...