How sharing personal stories enable leaders to build
The currency of any leader is a combination of trust, results and relationships. How well these elements are communicated determines...
Building Brands from the Inside-Out
Air India is back with the Tata Group now. More than bringing a business under their fold, Tatas understand every organisation...
Leadership Communication is key to setting the right
Recently, in Tumkur, Karnataka, a 27-year-old farmer walked into a Mahindra showroom to buy an SUV. Instead of providing assistance,...
How To Set Goals The Storytelling Way
In 2019, Strava - the largest sports participation platform analysed trends in global athlete data. They deduced that the second...
How Every Leader’s Actions Are Driven By Core
Recently tennis No.1 Novak Djokovic was disallowed from taking part in the Australian Open and was deported from Australia. Djokovic...
How Blackberry played a role in people’s lives
In the early 2000s, most of my colleagues who often travelled on work were used to lugging around a heavy...
A FOWL ASSET SPREADS GOOD CHEER
The Federal Deposit Insurance Corporation is an independent agency in the US that insures depositors of banks. Basically, if a...
Enabling The Right Culture Through Storytelling
It was in the late 90s Hema Hattangady inherited the energy management company, Conzerv, from her father-in-law. Playing the CEO's...
How Storytelling Helps Your Hiring Process
Recently, I was working out of a cafe when I overheard a conversation at the next table. It was a...
“Come at once! We have struck a berg…”
This distress message was sent by the two wireless operators, Jack Philips and Harold Bride, who were on board the...
The Power of Choice in Difficult Situations
Long after he was released from prison, Nelson Mandela was once travelling on a propeller plane with four associates. As...
How Work Culture Shapes Your Company Brand
A well-known internet services provider assures excellent speed and uptime. They have a simple process to report issues (or raise...
Build a Service Culture Through Storytelling
Amazon's mission is to be Earth's most customer-centric company. And its customer service team plays a key part in that...
How to leverage storytelling for employee engagement
The workplace has undergone a massive shift since the pandemic and changes continue to happen. Many companies have started to...
A Simple Structure For Storytelling That Anyone Can
Humans are wired for stories and storytelling has been around for ages. Stories have been the primary way to connect...
Leaders Are Storytellers At Heart
In 1961, when John F. Kennedy announced the moon mission, it did not require him to talk about the facts...
Storytelling and the Connection to Human Psychology
Technology is evolving at lightning speed. Advertisers are using artificial intelligence and virtual reality to create ads that look very...
How can marketers use storytelling in their everyday
The word 'marketing' brings up thoughts about campaigns, creativity, and lead generation. Like most marketers, you run machine-like processes to...
How your company culture affects your brand
Picture this. Your marketing campaigns captivate your customers. Your sales team seals the deal. Your post-sales teams believe they have...
What Are The Traits Of A Good Storyteller?
Who comes to your mind when you think of someone with interesting communication abilities? The ones you enjoy listening to....