Author: Vinod Krishna

It was in the late 90s Hema Hattangady inherited the energy management company, Conzerv, from her father-in-law. Playing the CEO’s role in a male-dominated industry, she faced many challenges. She and her partners were determined to build a culture based on ethics and integrity. One significant challenge that she had to face (and one she has outlined in her book Lift Off), was dealing with corruption, both within and outside the company. She recalls a …

Recently, I was working out of a cafe when I overheard a conversation at the next table. It was a hiring meeting involving a company founder and a candidate. The candidate’s questions and her voice made it obvious that she had apprehensions. The one doing the most talking was the founder of the company. He was explaining what his company does, what its approach is and how they operate. At one point in the conversation, …

We all know that in order to grow as a business, we need to build a brand. But what is a brand and how to build it? Contrary to popular belief, brand building need not be an expensive affair. You don’t need a team of market researchers and designers to build a brand. You can start by asking yourself a few questions. What do I want to be known for? Who should I sell to? …