Author: Dusty Paths

In today’s busy market, customers are seeking more than just products and services. They want unique experiences that appeal to their deeper emotions and beliefs. When customers identify with a brand, purchasing something from that brand helps them reinforce and express their self-image.  When companies and brands communicate through stories they help customers add meaning to some parts of their lives. The stories gradually become synonymous with how customers define themselves as individuals, and products …

Stories allow us to learn from the experiences of others and that helps us shape and strengthen our opinions. For this blog, we draw a story from the cycling world. This week marked the 109th edition of the Tour de France, which concluded in Paris. It is a multi-stage bicycle race that takes place primarily in France but also occasionally in neighbouring countries. While there is one winner at the end of the Tour de …

Being open to feedback and listening for input from all sources can benefit leaders immensely. True leaders are open to feedback and they understand that growth comes from listening to different views.  One such instance of a leader listening to employees resulted in the birth of Six Sigma in Motorola – a methodology that ensures operational excellence in organizations. Pioneered by Motorola, it was later adopted by other companies such as GE and Ford to …

Stories have been a powerful vehicle to transfer knowledge to others. From a young age, we are taught life lessons, values, and morals through stories. They could be fables or a story someone close to us shared. Stories can help people learn a great deal. For instance, in 1996, a physician called Norman Berlinger had to deliver a baby diagnosed in the womb with a large cystic hygroma on the side of his neck. The …

At just the age of 15, Sir CV Raman had completed his BA degree and won gold medals in English and Physics. And at 17 he received an MA degree while being a topper of his batch. Many of his college professors allowed him to skip classes as they knew he didn’t need them.  But what makes Raman a great scientist is not because he was a brilliant student but because he was extremely curious …