How can the founder’s story help in building the business
In today’s busy market, customers are seeking more than just products and services. They want unique experiences that appeal to their deeper emotions and beliefs. When customers identify with a brand, purchasing something from that brand helps them reinforce and express their self-image. When companies and brands communicate through stories they help customers add meaning to some parts of their lives. The stories gradually become synonymous with how customers define themselves as individuals, and products …