Brand Core Story for your Business
Brand Building Starts Here
Core Story is the basis for all your brand-building efforts.
It influences how your people perform, the products you offer,
the culture you create, the customers you sell to – in everything
your brand does and represents.
Brands are built from the inside-out
Many companies approach brand building by working on external aspects
like a logo or design. In reality, brands are built by the sum of all experiences customers have with the company.
Core story aligns your people, products, and processes to a central purpose. Core story allows you to communicate the real value you add, differentiate
your brand in the marketplace, and attract ideal customers.
Struggling to convey your brand's essence?
If these sound familiar, it’s time to get your brand core story in place.
Your business is not growing and you sense a lack of direction
You are expanding to new markets but unable to speed up efforts
You notice you are not attracting the customers you want to acquire
Your competition seems to be moving smoothly and gaining on you
Your teams do not pull in the same direction and work at cross purposes
You have trouble explaining how your business makes a difference
You have a company story but not sure how to tell it
WHAT IS BRAND CORE STORY?
Brand Core Story is the central narrative for your business that captures what you stand for, where you play, and who you serve. Your brand’s core story is at the heart of all strategies that drive your business.
Brand Core Story enables you to connect with your audiences at an emotional level and
defines how people both inside and outside the organisation view your brand.
Discover your Brand Core Story
Uncover gaps between your desired brand and what customers & employees perceive
Find the most suitable position for your brand to occupy in the customer’s mind
Develop a brand personality and communication strategy that talks to your ideal customers
Brand Core Story formulation adopts time-tested frameworks and
techniques from Storytelling, Brand -building, and Behavioural Psychology.
Your core story is your brand’s superpower
Developing a clear core story has all-round benefits.
How it helps your company –
Strong brand presence in the market
People aligned to a common vision
Consistent communication with stakeholders
Culture congruent with brand
As entrepreneurs, be able to –
- Infuse fresh energy in your people
- Improve cross-functional collaboration
- Enhance employee and customer retention
- Unify leadership on the company story
- Increase confidence in sales situations
Developing your Brand Core Story
The process involves research & analysis, interactive workshops
and roll out guidance, and spans 2-3 weeks.
Clarify Your Strategy
We understand your business,
key objectives and current challenges
Team Up in Workshops
Company leadership partake in sessions
to formulate the Brand Core Story
Bring Your Story to Life
Plan and roll out your Brand Core Story
within the organisation
Discover your Brand Core Story
Your organisation is unique. So is your story.
Tell a story that’s worthy of the brand you are building.